East Austin's Neighborhood Bakery
At The Crumb & Co., every loaf, cake, and pastry is crafted fresh each morning using real, local ingredients you can actually taste. Come in for the sourdough — stay for the chocolate avocado cake.
The ones people drive across town for.
Our signature loaf, slow-fermented for 24 hours and baked in a cast-iron dutch oven every single morning. Crispy crust, pillowy crumb, unforgettable flavor. Locals line up before the doors open.
$12Rich, fudgy, and impossibly moist — made with ripe Hass avocados from a local farm and dark chocolate from a Texas chocolatier. You come in for sourdough, and you always leave with a slice of this.
$7 / sliceButtery, flaky layers with a fragrant cardamom and rose petal filling that's subtle enough for morning, indulgent enough to feel like a treat. Made in limited batches — grab one before 10am.
$5Our Story
My name is Lena Martinez, and The Crumb & Co. started the way most good things do — out of necessity and a little bit of stubbornness. I'd spent years frustrated by bakeries that cut corners, used commodity flour, and treated baking like a production line. So I started baking the way I wanted to eat: slow, intentional, and with the best ingredients I could find right here in Texas.
We opened our little shop in East Austin and haven't looked back. Every morning before the crowds arrive, my team and I are already at work — mixing doughs, laminating croissants, and pulling loaves from the oven. We source as locally as we can: eggs from farms outside of Austin, honey from a beekeeper in the Hill Country, and seasonal fruit from whatever looks best at the farmers market that week.
Our mission is simple: make food that tastes like someone genuinely cared. No shortcuts, no preservatives, no mystery ingredients. Just flour, butter, salt, and a whole lot of patience. When you bite into one of our sourdough loaves and the crust crackles just right, that's the sound of doing things properly.
We believe a great bakery is more than a place to grab breakfast — it's a neighborhood anchor. We want The Crumb & Co. to be the kind of place you bring your Saturday morning, your work-from-home coffee break, or your friend visiting from out of town. We're glad you're here. Now let's get you something delicious.
Lena Martinez
Founder & Head Baker
"Every loaf is made with intention. That's the only way I know how to bake."
A peek at what's coming out of the kitchen this week.
Tuesday's Sourdough Pull
Chocolate Avocado Cake, Whole
Morning Croissant Batch
Lemon Blueberry Scones
Peach Galette — Friday Special
Hill Country Honey Wheat, Sliced
Real people. Real orders. Real obsession.
★★★★★
"I started coming in every Tuesday for the sourdough and now I can't go a week without it. The crust is everything — crackles like nothing I've had outside of San Francisco. And honestly? The chocolate avocado cake sounds weird until it completely ruins every other chocolate cake for you. I've been a regular for over a year and the quality never slips."
Marcus T.
East Austin local, weekly regular
★★★★★
"I ordered a custom birthday cake for my daughter with 48 hours notice — Lena said yes without hesitation. It arrived beautifully decorated and tasted absolutely incredible. My daughter asked if we could have The Crumb & Co. cake every year from now on, and honestly, I agree. The honey wheat loaf has also become a household staple. Nothing else compares."
Priya S.
Mom of two, Hyde Park neighborhood
★★★★★
"The cardamom rose croissant is the best pastry I've had in Austin — and I've tried them all. You have to get there early because they sell out fast, which tells you everything. The coffee is great too, and the vibe inside the shop is exactly what East Austin should feel like: relaxed, creative, and genuinely local. Lena clearly puts love into every single thing she makes."
Dani R.
Food blogger, Austin foodie community
We're always baking. Come early for the best selection.
East Austin, TX
We're nestled in the heart of East Austin — call us at 555-345-8901 for exact directions or to reserve your order before you arrive.
Call for DirectionsWant to pre-order your sourdough? Need a custom cake? We'd love to hear from you.